“How are blogging and social media affecting the way we think, act, the way organisations work, events are promoted, products are sold, and entrepreneurship happens?”

Social media & Blogging have made a huge impact in our society today. Not only has it

affected our personal lives, in the way that we act and think, but it is has also changed the

way organizations go about promoting their goods and services. In the last couple of years,

firms have started using them to promote their products and brands, by keeping customers in

the loop about new promotions, products and contests & competitions. This informal

relationship between businesses and potential clients is very beneficial, especially for high

end brands as it makes them seem less intimidating, therefore bridging the gap between

those unequally distributed with wealth.

With the rise of social media and self-publishing online, many consequences arise. While

this new form of technology is a great way for people to share their thought and express their

ideas, and for businesses to promote their new ventures, the problem of clutter and excess

information has come about. Since the virtual world is essentially our modern day public

sphere, compared to earlier mediums such as newspapers and market places, this online

space is, in most cases, free of charge. As a result, there are huge amounts of information

bring bombarded at people, and while research has shown that marketing through social

media can greatly increase sales and boost brand recoginition, many people still prefer more

traditional ways of marketing. This includes TV and magazine adverts, and consumers feel

that these paid forms of advertising and marketing are more reliable and less likely to be

‘spam’, compared to those seen over the internet.