Saturday, March 31, 2012

Seamless web: a public sphere supporting America’s obesity



Everyone living in New York City uses or at least knows of Seamless. Formerly Seamless Web, is an online food ordering website that shows hundreds of restaurant around you. Through the website delivery and take out is available. It is convenient to order exactly what you want without speaking to a person and also it weirdly gives you more freedom to order whatever and in options and also in quantity. The website is never judging you. It also shows too many options, people are able to surf the website and find out more and better eats everyday with ratings, pictures, and comments. Taking out food never ends with Seamless. To try out everything on the menu in the many restaurants that you are interested? It will take years. Driving people away from home cooking which is much more healthier than eating out obviously.

The Seamless service is available in New York, London, San Francisco, Los Angles, Chicago, Boston, Washington D.C., and more. It is a nationwide phenomenon. With technology advancing, now the mobile app for Seamless is available for iPhone, Android, and BlackBerry. Now you can order food anywhere anytime even before you are actually home. The system remembers your past orders and your credit card information. So whatever you want is literally a click away. The system is made so easy for the customers creating a natural addiction out of conveniences. But are we ignoring what we are actually putting in our bodies through Seamless with fascination of its system? This is a public sphere where food becomes the center yet eating does not. As the customers are always thinking, what’s next?

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