Social Media

Social media is no longer just for the privileged but has become extremely accessible and it allows everyone to be apart of a public sphere and for information to be exchanged in an instant. It unites people from all different spectrums, ofcourse information becomes less reliable but it also allows more perspectives, in a consumerism society, marketers can get to know more about their target consumers through social media and learn about their changing behaviors.

The line between social media and real life has became so blurred, how we form an identity online can almost reflect how we really are in real life, therefore one should still be cautious as to what they decide to allow exposed to social media, it is a personal choice as to whether one wants to present oneself in a professional way or to a more personal level. Some users are getting so personal with social media a new trend called “vlogging” has become a really popular trend where people are now recording themselves and allowing everyone with internet access to view instead of just writing. In social media what has been put out can be easily traced even if it is not recent, just like the new facebook timeline, one’s past history can remain floating around in this intangible space.