Thursday, April 19, 2012

The Electric Information Age

The Electric Information Age Book by Jeffrey T. Schnapp and Adam Michaels brings to life the design aspect through editing and production in print form. Most say publication is dying off while the digital and electronic age is beginning to take over slowly. But if we think about it, it is just a new form of interaction with information and print through a new play in technology as a medium instead. This book really allows design to really play its part in print form and giving it life, character and interactivity. It is where the revolution of and practice of graphic designer have more control over the production of work and an efficient workflow and process. It is also much more exciting and it gives designers the ability to experiment and explore style type and layout.

The digital age is here to stay. With the advance technology we have today and the circulation and spread of information and data across the web is accessible through the internet (online) now. Not to say that print has become a dying medium but rather it is not prominent as it used to be since the digital age came into the picture. It is a new form and way of being creative and using what was build as a structure and to build from there a better way of access and becoming innovative. It is a new way of interacting with the media through digital form.

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