READING & BOOKS

     

     The idea of print and book making changed dramatically in the past ten years. Especially in the last five years, people started to take parts in the advancing technologies. Reading started to associate with portability and connivance. The content of the book started to matter more than ever. It was not the design of a book or the pages that people were drawn to but the fact that many books can fit into devices such as i-pad, nook, and kindle. The competition among these brands also encouraged the fast changing digital market and advertised themselves by competing.

     It is now the book designers and editors are pressured to make changes to sell and advertise books more than ever. The physical experience of reading a book and viewing a full spread has to be emphasized. The Electric Information Age Book by 'Jeffrey T. Schnapp and Adam Michaels is the perfect example of this modern way of book making. Every page is designed rather than laid out. It is not just words but how those words fit into the page to make it more easily understood and interacted with the viewer’s mind. People now forget that reading is a personal experience especially with massive distribution of countless books. It seems that everything is accessible to everyone, however, in the details and eye-catching way of design, The Electric Information Age Book, the readers can find themselves alone with the book enjoying an intimate experience with the book.