Shopping online and boutiques are both old concepts, so what is so different about Shoptique? Boutiques sell cloths and accessories that are not massed produced and usually only service the area they are in and Shoptique is an online store that gathers items from all sorts of boutiques, it allows you to shop like a local, shops are organized by neighborhood so you can pull up inventories from neighborhoods in Manhattan or Brooklyn, for instance the style choices for Park Slope would be quite different from the ones in Manhattan upper east side. From there, you can filter by color, price, size and style, you can even browse across other cities such as West Hollywood. It is also interesting because the website allows shoppers to know which boutique near them have what they want, so they website and boutiques are like partners.
The new way of shopping online could become more personal and feel almost like a personal shopper online, no matter what your style is but it can also defeat the purpose of the uniqueness of style from each neighborhood by categorizing them and making them seem generic, and isn’t shopping in boutiques part of the whole experience?
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